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Morning Dew Newsletter

The latest in skincare, beauty, and beautytech.

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Morning Dew Newsletter

The Cost of Disorganization: Your Profits Could Be Taking a 50% Hit

Clients dropping off, management chaos, wasted marketing dollars... Here’s the latest guide on building a Standard Operating Procedure that saves you time and boosts your profits.

How to Connect with Clients from Their Perspective

Jan 22, 2025

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7 min read

How to Connect with Clients from Their Perspective

A 5-minute read to learn about the "how-to"s in building trust and credibility with your clients in the long run, while also seeing immediate payoff.

5 Ways to Attract More Customers This Winter

Jan 9, 2025

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10 min read

5 Ways to Attract More Customers This Winter

Your 5-minute briefing on the skincare sector: Turning Clients into Promoters, TikTok Trends, and What downturns in Sales for Shiseido and L’Oréal could Mean for 2025

Hannah Farquhar

Dec 23, 2024

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11 min read

Truths and Trends

Your 5-minute briefing on the skincare sector: Skin1004's ingredient transparency, Caldera + Lab's $6M funding boost, the alarming 'Sephora Kids' phenomenon, and a projected $220B industry transformation!

Hannah Farquhar

Marketing Mastery with Heather Gillis: Insights for Beauty Brands Ready to Level Up

Dec 9, 2024

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5 min read

Marketing Mastery with Heather Gillis: Insights for Beauty Brands Ready to Level Up

Actionable advice on storytelling, strategy, and customer relations from our in-depth conversations with marketing consultants.

Nov 22, 2024

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8 min read

2025 Skincare Trend Forecast

Your 5-minute briefing on the skincare sector: a solid SPF over makeup, natural care gaining traction and controversy, and how a rapper created UK's favorite skincare for babies

Hannah Farquhar

Nov 8, 2024

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7 min read

Skinside Scoop: Growth Strategies

Your 5-minute briefing on the skincare sector: building trust with versatility, boosting sales with affordability, and going viral with a Super Bowl collaboration

Oct 30, 2024

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6 min read

Next Big Waves

Your 5-minute briefing on the skincare sector: Setting Trends, Botanical Luxury, and AI Personalization

Archive

The Cost of Disorganization: Your Profits Could Be Taking a 50% Hit

How to Connect with Clients from Their Perspective

5 Ways to Attract More Customers This Winter

Truths and Trends

Marketing Mastery with Heather Gillis: Insights for Beauty Brands Ready to Level Up

2025 Skincare Trend Forecast

Skinside Scoop: Growth Strategies

Next Big Waves

Morning Dew Newsletter