2025 Skincare Trend Forecast

1. Trending Online: The viral sunscreen hyped by makeup artists ☀️

2. Element of Surprise: How amallow turned beef fat into a skincare sensation 🧈

3. Brand Storytelling: See how a rapper-turned-entrepreneur built a multimillion skincare brand for babies 👶🏼 🐯

4. 2025 Forecast: Stay one step ahead and explore the future of skincare in AI, Neurocosmetics, and NAD+ 🗣️

Layering Sunscreen on Makeup: Tiktok’s holy grail for skincare enthusiasts and makeup artists

You know the sunblock dilemma - anyone who’s ever tried to reapply SPF over a full face of makeup knows the nightmare of streaks, smudges, clumps and pilling. Yet, dermatologists emphasize the importance of reapplication every two hours to counteract UV alight, which accounts for 90% of visible skin aging. The Abib Airy Sunstick offers a new solution tailored to our makeup-obsessed generation.

@leslykomez

abib continues to make my favorite sunsticks #abibairysunstick #abibquicksunstickprotectionbar #sunscreenreapplication

This Korean chemical sunscreen stick is compact and lightweight, designed for users to easily glide over foundation, concealer, and powder without disrupting the look. On top of the broad spectrum SPF 50, its semi-matte finish acts like blotting paper, absorbing excess oils to provide a quick midday touch-up. Its plant-based oils hydrate and soothe the skin, avoiding the dreaded white cast from traditional sunscreens.

For salons and spas, this viral product gives an opportunity to introduce clients to trendy skincare that simplifies their routine while boosting skin health. Packaged in an Instagram-ready design, the product addresses a common pain point for busy, style-conscious clients, making it a standout retail offering. As digital-first consumers prioritize aesthetics, convenience, and results, products like this not only meet their demands but also keep clients coming back for more expert advice and curated recommendations.

Are “Natural” products better?: amallow’s Leap in Sales 🐄 💰

From a kitchen staple to a beauty breakthrough, beef tallow is transforming the skincare landscape. Starting with 100% Grass Fed & Organic tallow product lines, amallow surged from 400 units in May to 15,000 in October, powered by momentum from the natural movement carried over to skincare.

When it comes to beauty routines, people remember things that are simple. Shanah Morris, a beef tallow producer, said "I want ingredients I can actually pronounce". Along with beef tallow, essential oils like lavender and vanilla are blended into the product, balancing the ingredient’s natural properties with sensory appeal.

While the natural skincare revolution unfolds on TikTok, with users sharing personal stories of transformation, dermatologists provide a more nuanced perspective.

Dr. Bruce Brod challenges the "natural equals better" narrative, reminding consumers that nature doesn't always produce skin-friendly solutions. Dr. Joshua Zeichner warns that beef tallow might potentially trigger acne, contradicting the claims of some enthusiastic users.

Despite critical dermatologists, the natural trend continues to take off, reflecting the broader cultural shift towards the desire to understand and simplify commodities, to connect with the ingredients’ origins, and to challenge conventional beauty narratives. While scientific validation is still pending, beef tallow has undeniably captured the imagination of users seeking authentic, transparent approaches to personal care.

The result? A skincare movement that's part science part storytelling, but entirely intriguing.

Celebrity Influence Meets Clean Beauty: The Nala’s Baby Story 👼🏼

When rapper Krept (Casyo Johnson) and his ex-girlfriend (Sasha Ellese) launched Nala’s Baby, they aimed to fill the gap for affordable and clean baby skincare. Reaching a valuation of £20 million in just four years, the brand has become a household name in the UK, gaining prominence with its zero-rated Think Dirty score and 99% natural ingredients. Back by investors like footballers Marcus Rashford and Jadon Sancho, the brand has leveraged Krept’s fame as a rapper while staying true to its mission to provide affordable, ethical products, helping it resonate with parents nationwide.

Key points:

• Innovate for the Market Gap: Nala’s Baby was founded to address the lack of zero-rated, clean baby skincare products. Leveraging Think Dirty’s app to validate ingredient safety, the brand achieved a rare zero rating, emphasizing its commitment to natural and ethical formulations.

• Strategically Affordable: The brand intentionally kept profit margins low to ensure financial accessibility. With prices starting around £5.55, the brand chose affordability at high volume over high profitability per transaction, differentiating Nala’s Baby from its competitors.

• Creator-Driven Success: Krept’s platform as a rapper has been pivotal in raising brand awareness. While facing skepticism about his expertise, his authenticity and mission-driven messaging have connected with consumers, complementing investments from high-profile athletes.

Why this matters:

Creator and artist-backed brands like Nala’s Baby show the growing influence of personal branding in the skincare space. These ventures benefit from the founders’ existing audiences and trust, translating cultural capital into market success. The backing of prominent figures like Krept, Marcus Rashford, and Jadon Sancho adds credibility and widens the brand’s appeal beyond newborn mothers.

For local service providers, the success of Nala’s Baby highlights to power of authentic stories through a personal lens and ethical practices that establish trust, when combined with a commitment to affordability. With celebrity influence driving visibility to disrupt traditional markets, stocking brands that reshape skincare to be more inclusive and relatable will strengthen the store’s reputation.

The Top 5 Skincare Trends and Ingredients to Watch in 2025 According to Paula’s Choice 👀

2025 is an exciting year with innovations for hydration, anti-aging, establishing the link between skin health and mental well-being. These trends, written and evaluated by the Paula’s Choice Science Advisory Board, reflect cutting-edge science and consumer priorities.

1 - Peptides, Bouncy Skin, and Prejuvenation

Enter the keyword “bouncy skin” with peptides taking center stage. Known as “messenger molecules,” peptides communicate with skin cells to enhance elasticity, plumpness, and overall resilience. They’re also a cornerstone of the growing prejuvenation trend in research and in Vogue, which emphasizes proactive anti-aging strategies over reactive treatments, driven by the idea that prevention is better than cure.

As peptides are becoming better known as the “messenger molecule” for collagen and elastin, offering peptide-based facials or serums can position your business as a go-to destination for clients seeking health maintenance.

2 - Skin Flooding 2.0

The popular layering technique for hydration, skin flooding, gets a high-tech upgrade. Next-gen hydrating ingredients promise deeper penetration and longer-lasting moisture. Key innovations include:

• Ectoin, which creates a protective hydration barrier around skin cells.

• Hydroxypropyltrimonium hyaluronate, a superior form of hyaluronic acid for extended hydration.

• Glycogen, a plant-based humectant that restores ceramides, enhancing skin’s moisture retention.

Help clients learn about these advancements in technology to elevate their hydration routines with multi-functional benefits beyond traditional moisturizers.

3 - The Skin-Mind Connection

As the intersection of skincare and mental health gains attention, products claiming skin-to-brain benefits are emerging. Inspired by neurocosmetics and psychodermatology, new formulations target stress hormones like cortisol while enhancing sensory experiences with mood-boosting scents and textures. While early research is promising, many claims lack robust in vivo evidence, so consumers should remain cautious.

4 - Tech-Powered Beauty

AI continues to revolutionize dermatology and skincare with personalized virtual consultations and ingredient analysis tools. Advanced algorithms predict clinical outcomes and streamline treatment plans. Experts hope this technology will empower patients with accurate information while allowing dermatologists to focus on patient care.

5 - Frontier Ingredients for Skin Longevity

Futuristic-sounding actives like polydeoxyribonucleotide (PDRN), exosomes, growth factors, and NAD+ are making waves in anti-aging. NAD+ precursors, which help skin produce its own NAD+, are particularly exciting for promoting skin longevity. While some ingredients require further study, these actives represent a new frontier in skincare.

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