How to Connect with Clients from Their Perspective

• 🧠 Main takeaway

• 📱 What is UGC?

• 👥 How is UGC effective?

• 💰 How do I do UGC for free?

• 💻 What do paid services include?

• 📅 The long tail effect

In today’s digital-first world, user-generated content (UGC) is invaluable for brands, service providers, clinics and salons to connect with their clients. Because of the authentic, relatable nature of UGC, a business like yours can showcase its value in ways that feel genuine, not too “sales-y” or overly promotional.

So how do we do it? To answer that question, we sat down with UGC Creator Success Wokili, to bring you some of the best insights from her previous work that engaged an audience effectively in the long run.

[TLDR] Summary Tips for UGC Success

• 💬 Don’t be afraid to ask: Many clients are happy to participate in UGC when asked

• 📷 Invest in quality tools: Good equipment makes sure your videos are crisp and professional, making editing easier, more impactful, and takes less time

• 🧠 Focus on Value: Anything with value, people trust it. Always prioritize content that provides practical, actionable tips because these posts will foster trust and loyalty, encouraging clients to return. Even if it means it’s “less pretty”

What is UGC?

UGC is content created by everyday people like you and me, as we share honest experiences with our peers. 

Unlike influencer marketing, which often feels staged, UGC captures the spontaneous reactions and testimonials of real users. It’s designed to answer questions like, “Why does this product work?” or “What makes this service worth it?” Instead of polished perfection, UGC thrives on relatability by highlighting value in a simple, colloquial way to resonate with potential clients.

Why UGC Works

1. Authenticity over aesthetics 

   People only trust content if they feel real. 

   Yes, beautifully curated posts catch the eye, but they don’t always communicate value. UGC shifts the focus from aesthetics to results, showcasing before-and-after transformations, progress videos, and testimonials that speak directly to potential clients’ concerns.

2. Relatability builds trust

   Clients want to see themselves in the stories you share. 

   Highlighting relatable experiences, like “Did you know that Toronto winter indoors is dryer than the Sahara desert?” will connect with your audience on a brand new emotional level. Make sure your clients see themselves in your video.

3. Storytelling is key 

   The first five seconds make the most difference. 

   Use curiosity-driven hooks to draw viewers in, “Why did this product make my skin feel like summer?” Compelling storytelling extends far beyond just showcasing something, so ask questions to keep the audience engaged and eager to learn more.

Free or Paid UGC for Your Business?

1. [Free] Capture the Experience you’re already offering

   Even if there’s no before-and-after, simply recording the customer experience or your work process can be transformative. 

   Just ask - you’ll be surprised how many clients are open to being filmed during their sessions. If you want to step up the game, feel free to invest in tools like a tripod and a quality camera to capture the raw, real moments to edit into engaging content.

2. [Free] Leverage Seasonal Themes

   Use UGC to address seasonal needs, like dry winter skin or summer skincare routines. This positions your business as a helpful resource for clients navigating common challenges.

3. [Free DIY, or Pay Professionals] Create Value-Driven Content

   Highlight ways that your services or products solve specific problems. For example, show how a facial treatment combats winter dryness by highlighting the dewy post-treatment, or how a product delivers long-lasting hydration even after 30 minutes of walking their dog outside. Let clients see the benefits in action through authentic testimonials and demonstrations.

Collaborating with UGC Creators

If you’re wearing multiple hats at your business and are short on time or resources, partnering with a UGC creator can help amplify your brand’s voice. Especially when today’s algorithms favour accounts that post at least 3 times every week. These creators specialize in being relatable and engaging. Here’s how they can support your goals:

1. Creative Strategy Development UGC creators don’t just execute but also strategize. They can propose innovative approaches like before-and-after videos, ASMR experiences, or green-screen storytelling to keep your content fresh and engaging.

2. Testing and Refinement For businesses running ads, UGC creators can provide multiple variations of the same content for A/B testing, like different opening hooks to see what sticks. This helps identify what resonates most with your audience, optimizing ad performance without overspending.

3. Organic Growth vs. Paid Ads While organic content builds trust over time, paid ads deliver quicker results. Combining both strategies ensures short-term wins while nurturing long-term client relationships.

UGC as a Long Term Asset

The beauty of UGC is its longevity. Even if a post doesn’t perform immediately, it can be repurposed or reposted over time, continuing to drive value for your brand. 

By showcasing relatable, authentic content, you position your business as a trusted authority in skincare and self-care.

Start incorporating UGC into your marketing today, and watch your engagement, trust, and bookings grow!

Meet Success: Your Go-To UGC Creator

Success is a dynamic UGC creator who brings passion, creativity, and strategy to every project. She excels at crafting compelling, value-driven content that not only grabs attention but also fosters authentic connections between brands and their audience.

With a proven track record of working with brands across industries—including skincare, —she has mastered the art of showcasing what makes your products stand out. Whether it’s through captivating storytelling, visually appealing product demonstrations, or engaging trends like ASMR, she knows how to translate your brand’s message into content that resonates and converts.

One of her unique strengths is offering multiple creative angles, like testing 3 different hooks in UGC videos, ensuring you find the perfect approach to captivate your audience. This saves time, optimizes resources, and boosts engagement by delivering the right message to the right people.

Her collaborations have consistently driven real results, including increased brand trust, engagement, and customer conversions. Whether you need a one-time content boost or an ongoing creative partner, Success is dedicated to creating tailored, high-performing content that delivers measurable value for your business.

Questions? Have a free consultation to see how she can transform your brand.

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